Network Management Strategies for the CIO
Customer Data Management White Papers
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Permissions and Preferences: Let's Rethink This
Sponsored by: Message SystemsThis insightful resources explores the changing landscape of email marketing and explains why customer engagement, rather than permissions, is the most valuable asset you have for effective customer relationship management and successful marketing campaigns.
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Smarter Commerce Global Summit: Gaylord Opryland Resort and Conference Center, Nashville, Tennessee, May 21 to 23, 2013
Sponsored by: IBMAttend the Smarter Commerce Global Summit to gain insights into how to create strong customer experiences across channels.
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Tommy Bahama Improves Messaging with Infor Epiphany
Sponsored by: InforThis brief case study illustrates how Tommy Bahama, a men's and women's lifestyle retailer, developed a better understanding of customers, improved cultivation of their customer data, and implemented more customer-focused outreach thanks to a CRM interaction management system.
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Integrated data mining - the core to customer analytics success
Sponsored by: InforFor most companies, data mining for customer analytics fails to live up to its potential, due to the complexity and cost of traditional tools. Inside, discover the challenges that traditional data mining systems pose and gain insight on how you can overcome them to enable customer analytics success.
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Infor Epiphany Brochure
Sponsored by: InforThis helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base. Read on to learn about the specific benefits this technology offers businesses across all sectors.
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E-Book: Ensuring data quality throughout your Oracle Environment
Sponsored by: Oracle CorporationThis expert e-book outlines best practices for ensuring data quality throughout your Oracle environment. Inside, compare options for handling both customer and product data, and learn the steps you need to take on you data quality initiative.
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Bridging Channels Strengthens Customer Relationships
Sponsored by: InforCustomers are using a variety of channels to interact with businesses, but if your company cannot cohesively connect across all channels, you could lose customers and revenue. Download this white paper for advice from industry experts on how to maintain a multichannel customer relationship, leading to longer, more beneficial customer relationships.
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Advancing Your Digital Marketing Strategy with Webtrends Analytics
Sponsored by: WebTrendsIn the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
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The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention
Sponsored by: IBMIn today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative. Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.
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Case Study: Cincinnati Zoo and Botanical Garden
Sponsored by: IBMThis case study details how the Cincinnati Zoo utilized business analytics to gain deeper insight into visitor behaviors and habits – allowing it to transform customer experience while also reducing its reliance on subsidies.
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Unleashing the Power of Big Data in the Utilities Industry
Sponsored by: Hewlett-Packard CompanyThe proliferation of smart meters and sensors, along with new channels for customer interaction have provided North American utilities with unprecedented access to data from the grid and from their customers. The challenge now is to take full advantage of all that data. Read on to find out how you can get started on your big data strategy.
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IBM Analytic Answers for Retail Purchase Analysis and Offer Targeting
Sponsored by: IBMThis resource introduces a portfolio of cloud-based strategies that allow organizations of all shapes and sizes to benefit from advanced analytics – without the need for infrastructural changes, expensive software, or analytics expertise.
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The Case for Big Data and Analytics in Retail: Unlocking Hidden Opportunities
Sponsored by: Hewlett-Packard CompanyMore and more information hidden in big data lies beyond a retailer's information management assets- residing in social data, customer data, market data and supplier data. Access this exclusive resource to discover how to tap into these valuable insights.
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Faster analysis, better outcomes: How the right data analytics tools lead the way
Sponsored by: IBMThis resource introduces a personal analytics platform that can provide valuable business insights in functional areas such as finance, customer service, sales, and marketing – empowering you to make smarter, more strategic decisions.
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HP Mobile Applications Services At-a-Glance : Deliver anytime, anywhere convenience
Sponsored by: Hewlett-Packard CompanyEnterprise mobility can do wonders for businesses, but not all organizations are ready to make the mobile jump. Read this white paper and learn how to prepare your business for mobility and reap all the benefits it provides.
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Informatica PowerCenter to Salesforce ODBC Integration
Sponsored by: Progress DataDirectThis tutorial introduces a data connectivity platform that allows you to migrate, replicate, cleanse, and synchronize Salesforce customer relationship management (CRM) data. Find step-by-step configuration instructions that let you successfully integrate your CRM data – read on to learn more now.
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Making the most of customer data: CRM analytics
Sponsored by: SearchCRMView this white paper to unlock the power behind CRM analytics. It explains how you can develop a view of the customer by analyzing social media data. Find out how to make the most of tweets and Facebook postings by reading this resource now.
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Drive social intelligence to engage with customers in ways that were previously impossible.
Sponsored by: Hewlett-Packard CompanyIt's now possible to leverage social intelligence by combining insight from your customers' social media behavior with the classic customer intelligence from conventional marketing and CRM. Access this helpful resource to start on the path to gain the full potential of social intelligence.
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Yapmo Loop + Ideation Case Study: Walsh Construction
Sponsored by: YapmoWalsh Construction Company is recognized as the largest construction company in Chicago, and they did not have a method to effectively communicate to their employees. View this white paper to find out how Walsh developed a centralized, cloud based, platform to gather and organize information. It helped manage their large mobile workforce.
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Mobile And Big Data Transform Business With Right Time Experiences by LOPEZ Research
Sponsored by: SAP America, Inc.Customer and employee demands are changing rapidly because of the widespread adoption of mobile technologies. As adoption continues to grow, businesses need to develop an approach to the bring your own device (BYOD) trend. View this resource to learn more about the explosion of big data and how your business can manage the information.
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Yapmo Loop + Video Case Study: Hyatt
Sponsored by: YapmoWith over 85,000 employees, Hyatt Hotels Corporation has a large network and a reputation to uphold with best in class customer service. View this resource to learn more about how the Hyatt ensures that the highest of standards are being met at all of their organizations by defining processes and procedures.
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How can we visually explore all our data assets Communications
Sponsored by: SAS Institute Inc.This resource describes how the right analytics platform can allow communications service providers to visually explore complex data assets in order to more easily mine customer insights and identify business opportunities.
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SM Marketing case study
Sponsored by: SAS Institute Inc.This case study details how one organization, by implementing the right high-performance analytics and data visualization platform, was able to gain deep insight into customer data – allowing them to boost merchandizing, improve store operations, promote customer loyalty, and more.
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Using Analytics to Drive Better Communications- Link Customer Preferences and Behavior with Business Solutions and Document Requirements to Deliver Messaging that Fits
Sponsored by: Pitney Bowes Group 1 SoftwareThis whitepaper will help you understand how analytics can be used to drive better communications for your business. Learn about the state of communications today, its challenges, and opportunities you can take advantage of to enhance your communications.
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The Geocoding Advantage: Best Practices for Managing Customer and Location-based Data in Telecommunications
Sponsored by: Pitney Bowes Group 1 SoftwareThis whitepaper will give you some insight into the benefits high-quality geocoding can bring to your business, and will teach you the best practices today's leaders are following to engage customers, reduce costs and manage risk.
