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Uncover the key features of the SAP Customer Engagement Intelligence application, so you can form valuable relationships with your customers.
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In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative. Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.
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Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
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This guide counts down four easy steps to help you cut through the market for customer support applications and identify the tool that meets your business needs.
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Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
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Access this exclusive resource to learn how you can effectively leverage the BYOD and consumerization of IT trend in order to better support sales and service teams and boost sales. Inside you'll find info about mobile customer relations management, mobile apps for marketing, a guide to selecting apps, and more.
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Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
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In today's hyper-competitive market, the key differentiator is the ability to deliver multichannel customer service consistently. And due to tight budgets, many of the world's most successful organizations choose to deliver customer service in the cloud. Read on to discover the benefits of this approach.