EGUIDE:
In this e-guide, read more about Citic Pacific Mining's success, the role of the CIO and chief digital officer at GE, and how Australia is planning to develop its digital competencies.
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EZINE:
In this week's Computer Weekly, we examine the role of green tech in helping businesses contribute to the government's 2050 net-zero targets. We also talk to Spotify about the importance of open source for the music streaming service and how hybrid working is evolving as the post-pandemic workplace continues to change. Read the issue now.
EZINE:
In this week's Computer Weekly, as the Information Commissioner calls on police forces to slow down the introduction of facial recognition, we examine the issues. We look at what the use of DevOps methods means for storage strategy. And we talk to Microsoft's global cyber security chief. Read the issue now.
EGUIDE:
In this case study, learn how Zuellig Pharma is leveraging blockchain to help countries get up to speed with their vaccination programmes and counter the threat of counterfeit vaccines.
WEBCAST:
In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment.
EBOOK:
TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
WHITE PAPER:
Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
EZINE:
In this week's Computer Weekly, we talk to snack giant Mondelez, the owner of Cadbury, about how AI and data are transforming its business. SAP is increasing support costs for the first time in years – we assess the impact on customers. And a Ukrainian tech CEO tells us how his company kept going despite the Russian invasion. Read the issue now.
RESEARCH CONTENT:
Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.
