Advertising Effectiveness White Papers

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Total cost of ownership: How much are you really spending to host your ad server? sponsored by OpenX WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting. Posted: 23 Feb 2011 \| Published: 23 Feb 2011 TOPICS: Ad Serving \| Ad Tracking and Analysis \| Advertising \| Cost Benefit Analysis \| CRM Hosting \| Server Management \| Server Software \| Systems Management \| Systems Management Software \| TCO

3 paths to more productive revenue capture in a changing interaction landscape sponsored by TechTarget WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams. Posted: 08 Feb 2021 \| Published: 08 Dec 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead) sponsored by TechTarget WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine. Posted: 08 Feb 2021 \| Published: 29 May 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing

Connected Customer Centricity - MS perspective on the Retail Industry sponsored by Microsoft India WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value. Posted: 19 Dec 2013 \| Published: 31 Jan 2012 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Management \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Support Software \| Market Trends \| Marketing \| Mobile CRM

Improve Your Web Infrastructure with Red Hat Enterprise Linux sponsored by Red Hat WHITE PAPER: In this white paper, you will discover how to power your web infrastructure with open source software solutions. Inside, learn how to fulfill business requirements for a more reliable and scalable web infrastructure. Posted: 10 Dec 2013 \| Published: 10 Dec 2013 TOPICS: Business Performance Management \| Business Process Management \| Business Process Management Software \| Business Processes \| Open Source \| Web Applications Architectures \| Web Applications Management \| Web Development

Implementing product mix optimization that works sponsored by Quintiq WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits. Posted: 01 Apr 2014 \| Published: 01 Apr 2014 TOPICS: Manufacturing \| Manufacturing Industry \| Manufacturing Software \| Manufacturing Systems \| Marketing \| Product Life Cycles \| Product Management \| Production Scheduling Software \| Sales \| Sales and Marketing Software \| Supply Chain Automation \| Supply Chain Execution \| Supply Chain Management \| Supply Chain Software \| Supply Chains

Mobile "systems of interactions" driving business process innovation sponsored by IBM WHITE PAPER: In this white paper, get an overview of mobile systems, or "systems of interaction", including the business and technological challenges, as well as how these systems impact the application lifecycle. Posted: 06 Nov 2013 \| Published: 31 May 2013 TOPICS: Application Development \| Application Life-Cycle Management \| Business Processes \| Mobile Device Management \| Systems Design and Development \| Systems Development Life-cycles

Selling the Benefits of Business Process Management for IT and Business Stakeholders sponsored by OpenText WHITE PAPER: This expert guide addresses the ideal BPM platform capabilities for today's organizations to meet the disparate needs of both technical departments and the line of business. Posted: 09 May 2014 \| Published: 09 May 2014 TOPICS: Business Process Management \| Business Process Management Software \| Business Processes \| Enterprise Content Management \| Information Governance

Increasing Operational Agility: BPM in Telecommunications sponsored by Oracle Corporation WHITE PAPER: Efficient business processes are the key to success for any company, especially in the telecommunications (Telco) industry. In this informative resource, learn how you can improve Telco business processes and discover the BPM tools necessary to close process gaps. Posted: 31 Oct 2013 \| Published: 31 Oct 2012 TOPICS: Application Integration \| Business Process Management \| Business Process Management Software \| Business Processes \| Manufacturing Systems \| Order Management Systems \| SOA \| Telecommunications Industry

Cloud Provisioning: Provision. Orchestrate. Innovate. sponsored by OpenText WHITE PAPER: In this white paper, learn about a cloud provisioning technology with a workflow-enabled framework, allowing you to create, provision, and orchestrate virtual "bundles" of on-premise and cloud capabilities that make up a new product, service, or application. Posted: 14 Feb 2014 \| Published: 31 Dec 2013 TOPICS: Business Process Management \| Business Processes \| Business Service Management \| Cloud Computing \| Cloud Management \| Service Creation