EGUIDE:
In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
WHITE PAPER:
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
EZINE:
In this handbook, focused on the use of business intelligence and data analytics in the Asia-Pacific region, Computer Weekly looks at some examples of how making sense of data makes good business sense.
EZINE:
In this week's Computer Weekly, we find out how technology is fighting poverty by increasing financial inclusion. We examine how best to manage the challenges of Microsoft's new plan for ongoing Windows 10 updates. And we find out how data innovation at Lloyd's of London is supporting a wider digital modernisation. Read the issue now.
CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
EGUIDE:
Software as a service has seen a rapid increase in deployment since the pandemic. In this 15-page buyer's guide, Computer Weekly looks at the implications of its vast market, the issues it can cause through IT complexity and how to deal with SaaS governance.
EGUIDE:
The better the working conditions of a software developer, the better the results. In this 15-page buyer’s guide, Computer Weekly looks at how to improve productivity, the tools required to build success and the value of in-house expertise.
EGUIDE:
As an authority cited in the lead article in this e-guide explains, for many businesses "real time" means more frequent business intelligence reporting or data model updating. And yet, as another article in this e-guide explains, many organisations lack the infrastructure and culture necessary to deliver the required data.
