RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
EGUIDE:
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
PRESENTATION TRANSCRIPT:
This presentation transcript examines the main B2B integration options facing Oracle E-Business Suite users and explains how to maximize B2B effectiveness and flexibility.
WHITE PAPER:
IDC conducted a study on behalf of Sterling Commerce, an IBM Company, to determine how Sterling Commerce customers were using B2B integration software innovatively to improve core processes. Continue reading this paper to learn the results of that study and find out how innovators use b2b integrations software to shrink cycle time and cost.
WHITE PAPER:
This paper illustrates how Sterling Commerce solutions drive greater efficiencies, and improve the return on your B2B infrastructure investment. It explores how to automate more transactions with your existing electronic partners, and how to simplify the assessment and onboarding of your remaining manual trading partners.
WHITE PAPER:
In this IDC report, explore how organizations are evolving their B2B integration capabilities to adapt to new business and technology trends, as well as achieve operational and customer excellence.
WHITE PAPER:
This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
WHITE PAPER:
This white paper will explain what to look for in a complete integration platform and how to use BI technology in conjunction with BAM tools to achieve zero information latency and self-correcting processes.
WHITE PAPER:
This research report presents results from a survey of 360 line of business managers in regards to B2B integration, and also offers recommendations on narrowing the gap between business and IT to maximize returns from B2B integration initiatives.
WHITE PAPER:
This infographic illustrates the necessity of integration between business and IT, as well as the fundamental disagreements that exist between the two groups.
