All Research Sponsored By:TechTarget

Selecting and Engaging Relevant Accounts for ABM ROI
WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
Posted: 08 Feb 2021 | Published: 05 Jun 2019


Decoding ABM: Simple data-driven strategies for successful ABM
EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
Posted: 08 Feb 2021 | Published: 09 May 2019


Identifying and Overcoming Buying Group Blindness
WHITE PAPER: Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
Posted: 08 Feb 2021 | Published: 31 Dec 2018


Take Out the Trash
EBOOK: Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.
Posted: 08 Feb 2021 | Published: 31 Dec 2018


Building an ABM Program That Actually Works
EBOOK: TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
Posted: 08 Feb 2021 | Published: 31 Dec 2018


Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 08 Feb 2021 | Published: 18 Apr 2019


How ISRs Improved Sales Appointment Rates by 19X
WHITE PAPER: Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.
Posted: 08 Feb 2021 | Published: 11 Apr 2019


Is There a Silver Bullet for B2B Marketing Data?; Real advantages companies are gaining right now
EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
Posted: 08 Feb 2021 | Published: 10 Apr 2019


Guide to Workplace Collaboration Tools
RESOURCE: The secret is out about the benefits of using a cloud-based workplace collaboration tool, which companies rely on to increase employee productivity while in the midst of a content tsunami. Participate in our survey today for complete access to a printable chart, and start comparing 10 top cloud collaboration vendors & features for your company.
Posted: 08 Feb 2021 | Published: 12 Jun 2019


Why More High-Performance Companies Are Depending on Intent Data
WEBCAST: Increasingly more often, high-performance businesses are depending on intent data to fuel their pipelines. Watch this webinar to find out more about real purchase intent data, where it comes from, and how your business can make use of it.
Posted: 03 Sep 2019 | Premiered: Sep 3, 2019


Advancing High Tech Inside Sales: Data-Driven Best Practices from ISR/BDR Leaders
WEBCAST: The old days of "dialing for dollars" is gone. Today it takes more than a room full of ISRs calling down a contact list to win deals and set meetings. Find out how you can leverage new data sources and advanced sales technologies to increase pipeline and improve the frequency and quality of meetings set.
Posted: 24 May 2018 | Premiered: May 23, 2018


Managing And Monitoring Containers In The Cloud In 2020
EGUIDE: The race between the top 3 cloud providers – AWS, Google Cloud, and Microsoft Azure – has spread to new territories.  Access our free guide to analyze each provider to find the one best fit for your organization.
Posted: 28 Jul 2020 | Published: 28 Jul 2020


CIO strategies for COVID-19 require new long-term IT planning
EGUIDE: Participate in our new IT Priorities Survey, which aims to identify shifts in IT spending and project planning as a result of the pandemic, and we will grant you access to our brand new guide "CIO strategies for COVID-19 require new long-term IT planning."
Posted: 21 Jul 2020 | Published: 21 Jul 2020


Evolve Your ERP: Enable Corporate Agility with Dynamics 365
RESOURCE: ERPs have fundamentally changed—and we're here to help you change with it. Read through this exclusive e-guide to learn how to ensure your company will run with peak efficiency by updating to cloud ERP platforms.
Posted: 23 Apr 2020 | Published: 15 Nov 2019

TOPICS:  ERP | ERP Software

IT Deal Alert™ Priority Engine helps bridge the gap between marketing and sales
EBOOK: Learn how SolidFire, a leader in all-flash storage systems, uses IT Deal Alert Priority Engine, a powerful marketing data service, to augment their database and get insight into active accounts and contacts specific to their markets in all flash-storage systems.
Posted: 07 Jun 2016 | Published: 07 Jun 2016

TOPICS:  IT Management

Getting the Most out of Your Cross‐Platform Virtualization Environment
WHITE PAPER: Multi‐hypervisor virtualized environments are a fact of life for IT. Here'show to successfully manage those installations.
Posted: 01 Mar 2016 | Published: 01 Mar 2016


Planning and Estimating RTOs in a Virtualized Environment
WHITE PAPER: Virtualization offers a number of benefits—but how longcan you afford to have machines offline? Learn why recovery time objectivesmatter, and how to estimate and improve your RTOs.
Posted: 01 Mar 2016 | Published: 01 Mar 2016


Cloud Storage: Three Use Cases for CIOs
WHITE PAPER: Storing data in the cloud can save money and time. But what are the issues related to performance, security and control? The answers depend on what use cases you are considering: backup and archiving, primary data storage or file sharing and collaboration. Gain insights into the benefits and challenges for all three.
Posted: 01 Mar 2016 | Published: 01 Mar 2016


IT Deal Alert™ Priority Engine helps bridge the gap between marketing and sales
EBOOK: Learn how SolidFire, a leader in all-flash storage systems, uses IT Deal Alert Priority Engine, a powerful marketing data service, to augment their database and get insight into active accounts and contacts specific to their markets in all flash-storage systems.
Posted: 16 Nov 2015 | Published: 16 Nov 2015

TOPICS:  IT Management

IT Deal Alert™ Priority Engine™ Client Use Cases
EBOOK: Read about successful IT Deal Alert Priority Engine™ Use Cases and how marketers are fundamentally improving their everyday marketing with Priority Engine™ to find more prospects, segment and target active accounts, and optimize outreach to drive measurable marketing and sales success.
Posted: 09 Oct 2015 | Published: 09 Oct 2015

TOPICS:  IT Management

Don't Let the Wrong Data Sabotage your Marketing Efforts
EBOOK: There are a lot of new marketing technology companies and platforms emerging that claim to have precise purchase intent data about prospects, new sales opportunities and analytics to predict your next deal.
Posted: 09 Oct 2015 | Published: 09 Oct 2015

TOPICS:  IT Management

E-Book Demo
WHITE PAPER: E-Book Demo
Posted: 03 Sep 2015 | Published: 03 Sep 2015

TOPICS:  White Papers

Nordics E-Zine UK Demo
WHITE PAPER: Nordics E-Zine UK Demo
Posted: 20 Aug 2015 | Published: 20 Aug 2015

TOPICS:  White Papers

Demand Content Grids APAC
WHITE PAPER: Demand Content Grids APAC
Posted: 30 Mar 2015 | Published: 30 Mar 2015

TOPICS:  White Papers

Demand Content Grids Europe
WHITE PAPER: Demand Content Grids Europe
Posted: 30 Mar 2015 | Published: 30 Mar 2015

TOPICS:  White Papers