Ad Effectiveness Reports

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Billion Dollar Blindness
sponsored by TechTarget
WEBCAST: Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts.
Posted: 08 Feb 2021 | Premiered: Feb 19, 2020

TechTarget

Driving Real Value with Intent-Driven Digital Advertising
sponsored by TechTarget
EBOOK: Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
Posted: 08 Feb 2021 | Published: 24 Oct 2019

TechTarget

Moving From Leads to Buying Groups in One Easy Step
sponsored by TechTarget
WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
Posted: 08 Feb 2021 | Published: 06 May 2020

TechTarget

The last mile to the individual customer: Sales and marketing software trends
sponsored by TechTarget ComputerWeekly.com
EGUIDE: From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
Posted: 08 Feb 2021 | Published: 21 Dec 2018

TechTarget ComputerWeekly.com

Because Your MQLs Just Won’t Cut It
sponsored by TechTarget
WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.
Posted: 08 Feb 2021 | Premiered: Aug 10, 2020

TechTarget

The Quest for Stronger Engagement
sponsored by TechTarget
WEBCAST: This OnDemand webinar features special guest Samantha Stone and John Steinert as they review how 2020 unmasked fundamental weaknesses in personalization strategies, where salespeople continue to struggle in the digital channels we’re still all limited to and what key next steps you can focus on to drive greater engagement impact for your company.
Posted: 15 Mar 2021 | Premiered: Feb 23, 2021

TOPICS:  Marketing
TechTarget

Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WEBCAST: In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
Posted: 08 Feb 2021 | Premiered: Nov 30, 2020

TechTarget

Salesforce Marketing Cloud Takes Customers Personally
sponsored by Salesforce.com
EBOOK: Amid the noise of burgeoning channels of communication, Salesforce's marketing automation platform helps companies address customer needs more personally.
Posted: 30 Aug 2016 | Published: 29 Aug 2016

Salesforce.com

IoT Revamps Field Services & Customer Engagement
sponsored by Microsoft
EGUIDE: Including insights from Andrew Leigh (VP of Alliances at Jitterbit) and Scott Amyx (CEO of Amyx+), this expert guide explores how field services can be supercharged with an integrated IoT strategy, and how the IoT enhances customer engagement for brands and marketers.
Posted: 16 Oct 2017 | Published: 16 Oct 2017

Microsoft